KFC has restaurants in Mexico where Inactives make up the majority of the online population. To match their marketing efforts with the characteristics of the population, KFC should
A)Have a contest to gather consumer-generated content.
B)Ignore comments from Critics.
C)Add tags to webpages or photos.
D)Post its own promotional messages on blogs and websites.
E)Focus more on traditional promotions rather than social networking.

Question

Quizplus · Accepted Answer

Inactives are less engaged in online activities, so traditional promotions would be more effective in reaching them compared to social networking efforts.

KFC Has Restaurants in Mexico Where Inactives Make Up the Majority