Scenario 9.1 Use the following to answer the questions.
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website. They know how to appeal to all types of consumers and utilize the full potential of digital media. The Disney website immediately catches your attention with sights and sounds that come alive. Not only can you catch a glimpse of an upcoming movie, but also connect with your favorite characters from movies past. The website offers age-appropriate games and activities, including the ability to create a fairy-tale cottage. The Disney Parks have their own links of course, along with Radio Disney, the Disney Store, family vacation packages, and an educator's corner. An adult or child can enjoy navigating through the electronic marketing of Disney.
Refer to Scenario 9.1. Through the Disney website, consumers can access in-depth information about Disney products, movies, theme parks, the corporation, and anything else related to Disney. This is an example of one of the characteristics that distinguish online media from traditional marketing, namely
A) addressability.
B) interactivity.
C) accessibility.
D) connectivity.
E) control.

Question

Quizplus · Accepted Answer

Accessibility refers to the ease with which consumers can access information about a product or service online, regardless of their location or time of day. The Disney website provides consumers with easy access to information about all aspects of the Disney brand, from movies and theme parks to merchandise and family vacation packages, making it an example of this characteristic of online media.