The birth of the Internet unleased a smorgasbord of new digital marketing opportunities for the modern-day marketer. The marketer is now only limited by his ability to grasp and utilize all the tools and techniques of digital marketing. On the other hand, consumers now demand more information faster than before. This challenge is complicated by the fact that different consumers use social media in different ways. According to the Social Technographics Profile, _____________ are those consumers who develop their own social media outlets. Whereas, ______________ are consumers who gather and organize social media content generated by others.
A)collectors; conversationalists
B)creators; collectors
C)originators; organizers
D)developers; gatherers
E)collectors; critics

Question

​The birth of the Internet unleased a smorgasbord of new digital marketing opportunities for the modern-day marketer. The marketer is now only limited by his ability to grasp and utilize all the tools and techniques of digital marketing. On the other hand, consumers now demand more information faster than before. This challenge is complicated by the fact that different consumers use social media in different ways. According to the Social Technographics Profile, _____________ are those consumers who develop their own social media outlets. Whereas, ______________ are consumers who gather and organize social media content generated by others.
A)collectors; conversationalists
B)creators; collectors
C)originators; organizers
D)developers; gatherers
E)collectors; critics

Quizplus · Accepted Answer

Creators are those who develop their own social media outlets, while collectors are consumers who gather and organize social media content generated by others.

​The Birth of the Internet Unleased a Smorgasbord of New

The Birth of the Internet Unleased a Smorgasbord of New