Which of the following statements is true about e-marketing and the marketing mix?
A)For most companies, digital marketing is not necessary to grab and maintain market share.
B)Consumers' increased access to product information causes them to buy more than they otherwise would.
C)In some cases, companies will only offer certain products via digital media, including the Internet.
D)Digital media cannot help businesses streamline their organizations.
E)Basic Internet literacy is declining all over the world.

Question

​Which of the following statements is true about e-marketing and the marketing mix?
A)For most companies, digital marketing is not necessary to grab and maintain market share.
B)Consumers' increased access to product information causes them to buy more than they otherwise would.
C)In some cases, companies will only offer certain products via digital media, including the Internet.
D)Digital media cannot help businesses streamline their organizations.
E)Basic Internet literacy is declining all over the world.

Quizplus · Accepted Answer

Some companies have adopted a digital-only approach for certain products, such as e-books or digital music, which are not available in physical form.

(Note: A, B, D, and E are all false statements.)

​Which of the Following Statements Is True About E-Marketing and the Marketing

Which of the Following Statements Is True About E-Marketing and the Marketing