Products are classified as being business or consumer products according to the
A) number of buyers involved in the decision.
B) buyer's intended use of the product.
C) seller's intended use of the product.
D) location of use.
E) types of outlets from which they are purchased.

Question

Quizplus · Accepted Answer

Business and consumer products are classified based on the intended use of the product. Business products are used for the production of other goods and services, while consumer products are used by individuals for personal consumption. Other factors mentioned in the options, such as number of buyers involved in the decision or types of outlets from which they are purchased, may be relevant in determining the marketing strategy for the product but do not classify it as a business or consumer product.

Products Are Classified as Being Business or Consumer Products According