Convenience products are
A) relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.
B) frequently purchased items for which buyers are willing to exert considerable effort.
C) frequently purchased items that are found in certain retail outlets.
D) items that are expensive but are easy to purchase.
E) items that require some purchase planning and for which the buyer often will not accept substitutes.

Question

Quizplus · Accepted Answer

Convenience products are items that are relatively inexpensive and frequently purchased, for which buyers exert only minimal purchasing effort. Examples of convenience products include basic groceries, toiletries, and household items. Buyers may not be particularly brand-loyal for these products and may not be willing to spend a lot of time or effort researching alternatives.

Convenience Products Are