Which of the following statements does not apply to convenience goods?
A) Consumers are brand loyal to convenience products and are not likely to substitute other brands.
B) Convenience products require minimal shopping effort.
C) Marketing of convenience products requires intensive exposure of these goods in as many stores as possible.
D) Consumers tend to feel that the most desirable retail facility for convenience products is the closest one.
E) Colas, gasoline, and bread are good examples of convenience goods.

Question

Quizplus · Accepted Answer

Consumers of convenience goods are more likely to switch brands and are not as brand loyal as they are with specialty goods.

Which of the Following Statements Does Not Apply to Convenience