When banks add new services during the maturity stage, the objective they are most likely trying to achieve is
A) pruning items from the product line.
B) generating cash flow.
C) maintaining their market share.
D) filling geographic gaps.
E) increasing their market share.

Question

Quizplus · Accepted Answer

During the maturity stage, where the market is saturated, adding new services can provide a way for banks to differentiate themselves from their competitors and attract new customers, increasing their market share.

When Banks Add New Services During the Maturity Stage, the Objective