When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the ____ stage of the product life cycle.
A) introduction
B) growth
C) stabilization
D) maturity
E) decline

Question

Quizplus · Accepted Answer

The introduction stage is characterized by low sales and high costs as the product is being launched into the market. The growth stage sees sales picking up and profits increasing. Stabilization occurs when sales growth starts to slow down, and the product reaches its peak level of sales. Maturity follows as the product's sales growth rate slows to a crawl, and profits level off. Finally, the decline stage occurs when the product's sales start to decline as consumers move on to newer and better products. Since Clorox introduced its no-drip bleach in response to its existing product's maturity, we can infer that the product is in the maturity stage. Therefore, the best answer is D.

When Clorox Introduced Bleach in a No-Drip Bottle, the Firm