The producers of Schick razor blades use a marketing strategy that includes large advertising expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the ____ stage of the product life cycle.
A) decline
B) evaluation
C) growth
D) introduction
E) maturity

Question

Quizplus · Accepted Answer

The large advertising expenditures and more price flexibility indicate that the product is in the maturity stage of the product life cycle, where heavy competition often leads to increased promotion and price wars. This stage is characterized by a slowing of sales growth, but still significant sales volume.

The Producers of Schick Razor Blades Use a Marketing Strategy