Dish Network cut back advertising expenditures to minimum levels and reduced the number of channel members for its industrial satellite product. These actions indicate that its product is in the ____ stage of its life cycle.
A) introduction
B) growth
C) maturity
D) early
E) decline

Question

Quizplus · Accepted Answer

Dish Network's actions indicate that its industrial satellite product is in the decline stage of its life cycle, where the company reduces marketing and promotion expenses and eliminates unprofitable channels.

Dish Network Cut Back Advertising Expenditures to Minimum Levels and Reduced