When an organization introduces a new product, people do not all begin the adoption process at the same time, nor do they move through the process at the same speed.

Question

Quizplus · Accepted Answer

This is known as the Diffusion of Innovation theory, which suggests that individuals will adopt a new product at different times and at different rates based on various factors such as their personal attitudes and social influences.

When an Organization Introduces a New Product, People Do Not