Joe is an athlete who plays a variety of sports that all require various athletic shoes. He has a favorable attitude toward Nike shoes. This favorable attitude is called brand
A) loyalty.
B) recognition.
C) preference.
D) insistence.
E) equity.

Question

Quizplus · Accepted Answer

Brand loyalty refers to a consumer's favorable attitude towards a particular brand and their tendency to repeatedly purchase products from that brand.

Joe Is an Athlete Who Plays a Variety of Sports