Melissa needs some spaghetti sauce and always buys Ragu. However, her local supermarket is out of Ragu and, since Melissa wants to get home to cook dinner, she settles for Prego. Melissa has brand ____ for Ragu and brand ____ for Prego.
A) insistence; recognition
B) insistence; preference
C) loyalty; preference
D) preference; recognition
E) preference; loyalty

Question

Quizplus · Accepted Answer

Melissa's initial preference for Ragu indicates a preference for that brand, while her willingness to settle for Prego shows only recognition of the brand. Therefore, her attitude toward Ragu is based on preference, while her attitude toward Prego is based on recognition.

Melissa Needs Some Spaghetti Sauce and Always Buys Ragu