What degree of brand loyalty is the strongest and most desired by marketers?
A) Preference
B) Requirement
C) Awareness
D) Insistence
E) Recognition

Question

Quizplus · Accepted Answer

Insistence is the strongest and most desirable degree of brand loyalty for marketers because it means that customers will go out of their way to purchase a specific brand and will not consider alternatives. This level of loyalty creates a competitive advantage for the brand and results in repeat purchases and brand advocacy. Preference, awareness, recognition, and requirement are all important degrees of brand loyalty, but insistence is the most valuable for businesses.

What Degree of Brand Loyalty Is the Strongest and Most