Compared to creating and developing a brand from scratch, a firm sometimes buys a brand from another company at a premium price because outright purchase is
A) more challenging strategically.
B) less time consuming.
C) less risky.
D) less expensive.
E) less expensive and less risky.

Question

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The Answer of Compared to creating and developing a brand from scratch, a firm sometimes buys a brand from another company at a premium price because outright purchase is
A) more challenging strategically.
B) less time consuming.
C) less risky.
D) less expensive.
E) less expensive and less risky.

Compared to Creating and Developing a Brand from Scratch, a Firm