The major characteristic of a private brand is that
A) only retailers initiate and own the brand.
B) manufacturers are not identified on the product.
C) producers become involved with the marketing mix.
D) producers price the product.
E) wholesalers encourage producers to make the product available.

Question

Quizplus · Accepted Answer

The major characteristic of a private brand is that manufacturers are not identified on the product, as retailers initiate and own the brand themselves.

The Major Characteristic of a Private Brand Is That