What is the most protectable brand type as determined by a series of court decisions?
A)Generic
B)Suggestive
C)Descriptive
D)Arbitrary
E)Fanciful

Question

Quizplus · Accepted Answer

Fanciful brands (also known as coined brands) are the most protectable according to court decisions because they are entirely made up and have no relation to the product or service they represent. Examples of fanciful brands include Kodak, Exxon, and Google. These brands have a high degree of distinctiveness and are more easily protected under trademark laws than other types of brands.

What Is the Most Protectable Brand Type as Determined by a Series