Gorton's sells Gorton's Fish Sticks, Gorton's Fish Fillets, and Gorton Grilled Fish. This is an example of
A)family branding.
B)shared naming.
C)individual branding.
D)brand extension.
E)single branding.

Question

Quizplus · Accepted Answer

Gorton's uses family branding by putting its name on all three types of fish products. This helps build brand recognition and trust with consumers across different types of fish products.

Gorton's Sells Gorton's Fish Sticks, Gorton's Fish Fillets, and Gorton