When a product tries to capitalize on the brand equity of two separate brands, marketers are using
A) licensing.
B) dual-branding.
C) partnerships.
D) brand extension.
E) co-branding.

Question

Quizplus · Accepted Answer

Co-branding involves using the brand equity of two or more separate brands to create a new product or service. This strategy can help to increase brand awareness, differentiate the product from competitors, and appeal to a broader range of consumers who have loyalty or recognition for both brands.

When a Product Tries to Capitalize on the Brand Equity