Which of the following issues is least important in using co-branding effectively?
A) The brands involved should represent a complementary fit in a customer's mind.
B) The brands that are teamed together should not lose their individual identities.
C) The brands involved should be owned by different companies.
D) Co-branding should be done in a way so that it is obvious which brand is the main brand or key brand.
E) Co-branding should take advantage of the distribution capabilities of the brands involved.

Question

Quizplus · Accepted Answer

The ownership of the brands involved is not as important as the complementary fit and maintaining individual identities when it comes to using co-branding effectively. However, it may be beneficial for the brands to be owned by different companies to avoid any conflicts of interest or confusion for consumers.

Which of the Following Issues Is Least Important in Using