Trying to link a motorcycle brand like Harley-Davidson to a food brand like Healthy Choice would be considered a poor decision in this type of branding.
A) Co-branding
B) Individual branding
C) Family branding
D) Product branding
E) Wholesaler branding

Question

Quizplus · Accepted Answer

Co-branding is when two or more brands collaborate to create a new product or service. In this case, linking a motorcycle brand like Harley-Davidson to a food brand like Healthy Choice would not make sense as they are not related in any way and are serving different target markets.

Trying to Link a Motorcycle Brand Like Harley-Davidson to a Food