Packaging is most important, as a strategic tool, for
A)consumer convenience products.
B)consumer shopping products.
C)industrial products.
D)consumer specialty products.
E)services.

Question

Quizplus · Accepted Answer

Packaging is most important as a strategic tool for consumer convenience products, as these products are typically purchased frequently and require packaging that is easy to handle and store. Packaging can also be an important factor in differentiating these products from competitors on store shelves. For consumer shopping products, such as clothing or furniture, the emphasis is often more on the product itself rather than the packaging. Industrial products and consumer specialty products may also require specialized packaging, but this is typically not as crucial for these types of products as it is for consumer convenience products. Services do not typically require physical packaging, although branding and marketing materials may be used as a type of packaging for service offerings.

Packaging Is Most Important, as a Strategic Tool, for