In the United States, toothpaste is sold in tubes and ketchup is sold in plastic bottles. However, in other parts of the world, ketchup and tomato paste are also sold in tubes. If Heinz were to introduce ketchup in tubes in the United States, consumers might have a more difficult time recognizing the ketchup product due to the change in the _____.
A)Category-consistent packaging.
B)Category-specific packaging.
C)Innovative packaging.
D)Multiple-category packaging.
E)Selective packaging.

Question

Quizplus · Accepted Answer

Category-consistent packaging refers to the typical packaging style that consumers expect for a product category. In the U.S., ketchup is typically sold in bottles, so introducing it in tubes would deviate from this norm, making it harder for consumers to recognize.

In the United States, Toothpaste Is Sold in Tubes and Ketchup