Refer to Scenario 10.1. If Silk Soymilk were to begin offering Silk Soymilk Chocolate Ice Cream Bars, this would be an example of
A) a product line extension.
B) individual branding.
C) a brand extension.
D) a private distributor brand.
E) co-branding.

Question

Quizplus · Accepted Answer

A brand extension occurs when a company uses an existing brand name to launch a product in a different category, such as Silk Soymilk introducing a new product like chocolate ice cream bars.