The term "cultural branding" describes how a brand conveys a powerful myth that consumers find useful in cementing their identities.

Name: The term "cultural branding" describes how a brand conveys a powerful myth that consumers find useful in cementing their identities.
Brand: Quizplus
Rating: 4.8 (28 reviews)

Question

Quizplus · Accepted Answer

Cultural branding aims to associate a brand with a larger cultural mythos that consumers find relevant to their own identities, in turn strengthening their loyalty to the brand.

The Term "Cultural Branding" Describes How a Brand Conveys a Powerful