Brand recognition exists when a customer is aware that the brand exists and views it as an alternative to purchase if the preferred brand is unavailable or if the other available brands are unfamiliar to the customer.

Question

Quizplus · Accepted Answer

Brand recognition is the awareness and familiarity with a brand, which leads customers to consider it as an alternative when their preferred brand is not available or if they are unfamiliar with the other options. Therefore, the given statement is true.

Brand Recognition Exists When a Customer Is Aware That the Brand