Compared to an unfamiliar brand, a familiar brand is more likely to be selected by a customer because it often is viewed as reliable and of acceptable quality.

Question

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Familiar brands are often perceived as more reliable and of acceptable quality because customers have had positive experiences with them in the past or have seen them being used by others. This familiarity can create a sense of trust and comfort for customers, leading them to choose a familiar brand over an unfamiliar one.

Compared to an Unfamiliar Brand, a Familiar Brand Is More