Brand equity helps give a brand the power to capture and maintain a consistent market share, which provides stability to an organization's sales volume.

Question

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Brand equity refers to the value that a brand holds in the minds of consumers. This value can translate into a number of benefits for the brand, including increased customer loyalty, higher prices, and greater market share. By establishing a strong brand equity, a brand is better positioned to capture and maintain a consistent market share, which can help provide stability to the organization's sales volume.

Brand Equity Helps Give a Brand the Power to Capture