Marketers may use brand names that have absolutely no meaning to avoid negative connotations.

Name: Marketers may use brand names that have absolutely no meaning to avoid negative connotations.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

It is a common practice in branding to use made up or arbitrary names to avoid any negative associations or preconceived meanings attached to existing words or phrases. This allows a brand to create its own unique identity and not be limited by existing connotations. Examples include Google, Kodak, and Xerox.

Marketers May Use Brand Names That Have Absolutely No Meaning