You are the assistant manager for consumer product adoption strategies. Your job requires you to manage the third stage of the five-stage product adoption process. Which one of the following statements is true in regards to your job focus?
A)You should focus on making sure buyers are aware of your product's existence.
B)You should focus on encouraging the current buyers of your product to become repeat buyers.
C)You should focus on making sure buyers clearly understand your product's benefits.
D)You should focus on providing information about your product.
E)You should focus on encouraging buyers to just try your product.

Question

​You are the assistant manager for consumer product adoption strategies. Your job requires you to manage the third stage of the five-stage product adoption process. Which one of the following statements is true in regards to your job focus?
A)You should focus on making sure buyers are aware of your product's existence.
B)You should focus on encouraging the current buyers of your product to become repeat buyers.
C)You should focus on making sure buyers clearly understand your product's benefits.
D)You should focus on providing information about your product.
E)You should focus on encouraging buyers to just try your product.

Quizplus · Accepted Answer

The third stage of the product adoption process is the evaluation stage, where the focus is on ensuring that potential buyers clearly understand the product's benefits to make an informed decision.

​You Are the Assistant Manager for Consumer Product Adoption Strategies

You Are the Assistant Manager for Consumer Product Adoption Strategies