When we speak of the number of product lines that a company offers, we are referring to the ____________ of the company's product mix.
A) width
B) depth
C) length
D) size
E) volume

Question

Quizplus · Accepted Answer

When we talk about the number of product lines that a company offers, we are referring to the "width" of the product mix. The width of the product mix refers to the number of different product lines that a company offers. For example, a company that offers clothing, home goods, and electronics has a wider product mix than a company that only offers clothing.

When We Speak of the Number of Product Lines That