With respect to the major product packaging considerations:
A)cost in not a major consideration
B)marketers must consider the package's promotional role
C)buyers are not willing to pay more for improved packaging
D)package designs should always be consistent regardless of the target market
E)resellers' needs are not a product packaging consideration

Question

With respect to the major product packaging considerations:​
A)cost in not a major consideration
B)marketers must consider the package's promotional role
C)buyers are not willing to pay more for improved packaging
D)package designs should always be consistent regardless of the target market
E)resellers' needs are not a product packaging consideration

Quizplus · Accepted Answer

Marketers must consider the package's promotional role in attracting and appealing to potential consumers. The package design can help differentiate the product from competitors on the shelf and provide valuable information about the product's features and benefits. Cost is also a major consideration, as well as meeting the needs and preferences of both the targeted consumer and reseller. There may be instances where buyers are willing to pay more for improved packaging, especially if it enhances the convenience or appeal of the product. Consistency in package design can be important for branding purposes, but it's also important to consider variations for different target markets.

With Respect to the Major Product Packaging Considerations:​

With Respect to the Major Product Packaging Considerations: