If Jason Carter, product manager at SeaRay Boats, became aware that Bass Boats, Inc., was in the process of test marketing a new line of shallow-water fishing boats in the southeast region, he might want to engage in ____ to reduce the validity of the other firm's results.
A)testing interference
B)leadership pricing
C)jamming
D)test marketing
E)stress marketing

Question

Quizplus · Accepted Answer

Jamming is a strategy where a company disrupts a competitor's test marketing efforts to skew the results, making it difficult for the competitor to gather accurate data.

If Jason Carter, Product Manager at SeaRay Boats, Became Aware