One disadvantage of test marketing a new product is that
A) the product is distributed on a regional basis.
B) competitors may copy the product.
C) the results give little indication of the product's future success.
D) price, advertising, and packaging cannot be varied from market to market.
E) it might fail before it can be commercialized.

Question

Quizplus · Accepted Answer

Competitors may copy the product during the test marketing phase, as this period allows them to observe and analyze the new product's features, benefits, and market reception, potentially leading to imitation or improvement upon the original product before it is fully launched.

One Disadvantage of Test Marketing a New Product Is That