The annual Consumer Reports magazine rating of your company's flagship product was just released. Generally speaking the rating was good but not great. Based on the consumer comments that were referenced in the rating, it appears that many consumers have a negative view of the product's convenience and safety attributes.
In order to address these consumer concerns your company should consider doing which of the following?
A)Make aesthetic modifications to the product.
B)Make line extensions to the product.
C)Make functional modifications to the product.
D)Lower the price of the product.
E)Make quality modifications to the product.

Question

The annual Consumer Reports magazine rating of your company's flagship product was just released. Generally speaking the rating was good but not great. Based on the consumer comments that were referenced in the rating, it appears that many consumers have a negative view of the product's convenience and safety attributes.​ ​
In order to address these consumer concerns your company should consider doing which of the following?
A)Make aesthetic modifications to the product.​
B)Make line extensions to the product.
C)Make functional modifications to the product.
D)Lower the price of the product.
E)Make quality modifications to the product.

Quizplus · Accepted Answer

Based on consumer comments regarding convenience and safety, making functional modifications to the product would be the best choice. Aesthetic modifications or line extensions would not address these specific concerns and lowering the price or making quality modifications may not necessarily improve convenience and safety.

The Annual Consumer Reports Magazine Rating of Your Company's Flagship