Which of the following services falls closest to the middle of the tangibility continuum?
A) College education
B) Dinner at the Olive Garden
C) A new Ford Escape
D) A custom built yacht
E) A trip to Brazil

Question

Quizplus · Accepted Answer

Dinner at the Olive Garden is a service that involves some tangibility (food and drink), but also includes intangible aspects such as atmosphere and customer service. It falls in the middle of the tangibility continuum between completely intangible services like college education and completely tangible products like a custom built yacht.

Which of the Following Services Falls Closest to the Middle