Hair stylists find it challenging to standardize their service because the customer must be involved in production (i.e., the haircut). This illustrates which of the following unique features of services?
A) Intangibility
B) Inseparability
C) Perishability
D) Heterogeneity
E) Homogeneity

Question

Quizplus · Accepted Answer

Inseparability refers to the fact that the customer is involved in the production process of the service and cannot be separated from it. This makes it challenging to standardize the service, as the customer's actions and preferences are unique.

Hair Stylists Find It Challenging to Standardize Their Service Because