Andrea has just opened a new service business called Paws n' Claws, which provides dog grooming and doggie day care. Andrea has done research about the role dogs play in today's culture, particularly for those people who do not have children. She knows that some of these people represent a target that is urban, professional, and who travel frequently. Andrea's business is likely to have a _____ and she will probably refer to the dog owners as ___.
A)high level of tangibility; customers
B)high level of inseparability; customers
C)high level of customer contact; clients
D)low level of perishability; customers
E)low level of intangibility; clients

Question

Quizplus · Accepted Answer

The high level of customer contact, as mentioned in option C, is likely to be relevant for a service business like Paws n' Claws that provides personalized care for dogs. Additionally, the term "clients" is often used in service businesses to refer to customers who have an ongoing relationship with the business, which is likely to be the case for Andrea's target market of urban, professional, and frequent travelers who may require dog grooming and day care services regularly.

Andrea Has Just Opened a New Service Business Called Paws