In an attempt to attract customers, service marketers often promise great results and satisfaction to customers, but marketers should be careful not to
A) deliver on these promises and risk financial losses and the success of the company.
B) promise less than they can actually deliver and keep customers away.
C) make the appearance of their facilities consistent with their promises to customers.
D) promise too much and cause customer expectations beyond what they can deliver.
E) make the quality of their services too tangible in the eyes of the customer.

Question

Quizplus · Accepted Answer

If service marketers promise too much and create expectations beyond their ability to deliver, customers may become dissatisfied and feel misled. This can ultimately harm the reputation and success of the company. Therefore, marketers must ensure that their promises are realistic and attainable, while also striving to exceed customer expectations whenever possible.

In an Attempt to Attract Customers, Service Marketers Often Promise