Safe Auto Insurance advertises "minimum coverage for minimum budgets" for its automobile insurance. Which of the following best describes Safe Auto's approach?
A) Customers often use price as an indicator of quality, and Safe wants to be seen as a low-quality provider.
B) This type of advertising makes insurance more tangible to the customer.
C) Safe wants to reassure customers that they provide the highest level of service quality available.
D) Because market conditions limit prices on auto insurance, Safe uses this approach to gain customers.
E) For some services, customers look for the low-cost provider, which is what Safe claims to be.

Question

Quizplus · Accepted Answer

Safe Auto is targeting the segment of customers who are looking for a low-cost provider. By advertising "minimum coverage for minimum budgets," they are attempting to attract customers who prioritize price over other factors such as quality or service.

Safe Auto Insurance Advertises "Minimum Coverage for Minimum Budgets" for Its