An advantage of heterogeneity is that services can be customized.
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Q119: Services are highly perishable and cannot be
Q120: The education a student gets is an
Q121: When a customer takes part in the
Q122: Demand-based pricing means lower prices during times
Q123: Advertisements for services use tangible cues to
Q125: Training of employees is less important for
Q126: Intangible cues are used to provide customers
Q127: Customers seldom rely on the price-quality associations.
Q128: Distribution of services is often more direct,
Q129: The ability to customize services to match
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