Services ____________ factors for the customer to evaluate as compared to goods.

Question

Services ____________ factors for the customer to evaluate as compared to goods.​

Quizplus · Accepted Answer

Services typically have fewer factors for the customer to evaluate than goods because they are intangible and variable. Goods can be physically inspected, whereas services cannot. Additionally, services often involve interactions with people, which can contribute to the variability of the service experience. Therefore, customers may place more emphasis on factors such as reliability, responsiveness, empathy, and assurance when evaluating services.

Services ____________ Factors for the Customer to Evaluate as Compared