Donald saw an advertisement for a local gym on the television. During the ad, there were images of the gym, its equipment, and its staff. This ad was most likely designed with the goal of
A) making the intangible aspects of the gym more tangible.
B) showing that the gym's staff was highly trained.
C) depicting the gym as being a good value for its customers.
D) showing how happy Donald would be as a member of the gym.
E) appealing to the gym's general publics.

Question

Quizplus · Accepted Answer

The images of the gym, its equipment, and staff are meant to make the intangible aspects of the gym more tangible, giving potential customers a sense of what they will experience if they join.

Donald Saw an Advertisement for a Local Gym on the Television