Christine and Donna work for a manufacturer of frozen pastries and are deciding how to delete a line of frozen waffles. Christine favors focusing on a core market and intensifying advertising directed at that market to try to have a temporary jump in profits. Donna, however, believes the marketing strategy should be unchanged and the product should decline without attempting to give the line new life. Christine favors a(n) ____, while Donna favors a(n) _____.

Question

Quizplus · Accepted Answer

Christine favors a rollout strategy, which involves intensifying efforts to boost sales temporarily, while Donna favors a phase-out strategy, allowing the product to decline naturally without additional marketing efforts.

Christine and Donna Work for a Manufacturer of Frozen Pastries