Vanessa is shopping for a new pair of athletic shoes. Since she is concerned about both the price and the quality aspects of a product, Vanessa is most likely a ___ consumer.
A)Price-conscious
B)Prestige-sensitive
C)Value-conscious
D)Price-conscious and prestige-sensitive
E)Quality-conscious

Question

Quizplus · Accepted Answer

Vanessa's concern for both the price and quality aspects of a product indicates that she is a value-conscious consumer. She is looking for a good balance between the two factors. Option D may also seem like a suitable choice as it includes price-consciousness, but since Vanessa is looking for quality as well, the term 'quality-conscious' is a better fit than 'price-conscious and prestige-sensitive.'

Vanessa Is Shopping for a New Pair of Athletic Shoes