Profit margins for marketing channel members must be considered when determining the price of a product.

Question

Quizplus · Accepted Answer

Marketing channel members, such as wholesalers and retailers, incur costs and expect a certain level of profit margins when selling a product. Therefore, the price of the product must take into account these expected margins in order to ensure that each channel member can make a profit while also making the product affordable and attractive to consumers.

Profit Margins for Marketing Channel Members Must Be Considered When