The Office Place is an office supplies company who has just adjusted its price levels so that it can increase its sales volume to match its expenses. The Office Place is most likely employing a(n) ____ objective.
A)market share
B)cash flow
C)return on investment
D)survival
E)profit

Question

Quizplus · Accepted Answer

The Office Place's objective of adjusting price levels to increase sales volume to match expenses is most likely a survival objective, as they are likely struggling to cover their expenses and need to sell more to stay afloat. It is not a market share objective, as they are not trying to gain a larger share of the market; it is not a cash flow or return on investment objective, as these objectives are focused on financial metrics rather than sales volume; and it is not a profit objective, as increasing sales volume to match expenses may not necessarily lead to increased profits.

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