Odd-number pricing is
A)a cost-based strategy.
B)competition based.
C)a rarely used technique.
D)a psychological pricing strategy.
E)a form of unethical pricing.

Question

Quizplus · Accepted Answer

Odd-number pricing is a psychological pricing strategy that involves setting prices at odd numbers, such as $19.99 instead of $20. This is done to create the perception that the price is significantly lower, even though the actual difference is minimal. This pricing strategy is commonly used in retail, and it can help to increase sales and customer perceived value.

Odd-Number Pricing Is