Price leaders, comparison discounting, and special-event pricing are applications of
A) psychological pricing.
B) professional pricing.
C) product-line pricing.
D) bait-and-switch.
E) promotional pricing.

Question

Quizplus · Accepted Answer

Price leaders, comparison discounting, and special-event pricing are all different strategies under promotional pricing, which aims to attract customers through temporary sales or special offers. Psychological pricing refers to strategies that play on consumers' emotions, such as pricing products at $9.99 instead of $10. Professional pricing involves setting prices based on factors such as costs, profit margins, and industry standards. Product-line pricing involves offering multiple products at different price points within a product line. Bait-and-switch refers to a deceptive pricing strategy where a product advertised at a low price is substituted for a more expensive product when the customer arrives in-store.

Price Leaders, Comparison Discounting, and Special-Event Pricing Are Applications of